Cians Analytics has made great strides in the past few years. As we continue to evolve and define our culture, we recognize that business enterprises are economic organs of the society and draw on societal resources. It is our belief that in the strategic context of business, enterprises possess, beyond mere financial resources, the transformational capacity to create game-changing development models by unleashing their power of entrepreneurial vitality, innovation, and creativity.
In line with this belief, we have decided to launch Cians’ CSR Initiative focused toward the sustainable development of the society and the environment, and to make our surroundings a better place for future generations. For the current financial year (2019–2020), our focus area would be “Education for the Lesser-Privileged” and “A Better and Greener Environment”, and to fulfill our endeavors, we have partnered with two NGOs that are creating an impact par excellence.
Super Girls! Sponsorship Program
Katha (https://katha.org/) is a registered non-profit NGO based in New Delhi that works in the field of community development, child welfare, education, and literature. Katha’s mission is “to enhance the joy of reading for children and adults, thereby helping every child realize his or her full potential. To combat social injustice and poverty through active story-based learning, quality education, and community action.” As part of our initiative, we have partnered with Katha for the ‘Super Girls! Sponsorship Program’ aimed at providing high-quality education, scholarship, and vocational skill development for the holistic development of girls from the Govindpuri slum community.
iamgurgaon (https://iamgurgaon.org/) is a citizen’s initiative focused on restoring Gurgaon’s green habitat that has been lost to rampant urbanization. The group, formed by concerned residents, strives to make a difference by creating environments that heal the ecology of our city. The group works with local governments, other NGOs, citizens, and corporates to create impact. The Aravali Biodiversity Park, Chakkarpur Wazirabad Bundh, Badshahpur Forest Corridor, Sikanderpur Watershed, and Restoration of the Forest and Samadhan Hub are examples of what true collaboration can achieve.
Increasing the green cover in the city is an important objective and iamgurgaon has planted over 175,000 trees across the city as part of ‘Million Trees Gurgaon’. Waste has been another area of concern, something that is not sustainable at existing magnitudes. The group has raised awareness through educational campaigns around waste, initiatives led by children and citizens, and artist installations.